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Is Your eCommerce Website’s Footer A Missed Opportunity?

Although often times overlooked, or designed as an afterthought, your footer can help grow your business if utilized properly. What makes a good footer for an eCommerce website? How can you possibly...

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9 Expert Tips On Designing A Better m-Commerce Experience

A better mobile experience, everyone wants it. Especially your customers. The eCommerce industry continues to grow every year and mobile shopping is growing right along with it. Take this statistic...

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How To Increase Conversion Rates by Improving Site Speed

In our previous post on consumer psychology we saw some startling numbers related to site speed. It turns out that if consumers have to wait just 3 seconds for your store to load up, 57% of them will...

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Double Your Sales With These SEO Expert Tips

How would you like to double your online sales? Every merchant would! But with so much information out there, it’s hard to determine where to start. There is so much competition for online stores,...

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The Hidden Benefit Of Cart Abandonment Emails

We’ve all heard the statistics. 70% of eCommerce carts are abandoned and Billions of dollars in revenue are lost to abandonment each year. The pundits call this a huge problem for online retail. What...

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Why Your eCommerce Store Must Have Product Reviews

It is a known fact that customers now look for reviews before purchasing a product. If you’re selling the same product as another eCommerce store, but the other eCommerce store has reviews, statistics...

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How To Optimize Your Category Pages For Conversions

Have you ever wondered why certain products are placed in certain aisles as you walk through your grocery store or supermarket? How did they decide where the products go, and does it really matter? It...

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Conversion Optimization – Optimize Your Store For The Holidays

Happy Holidays! Wait a sec, it’s only September! That may be true, but if you haven’t started getting ready for the upcoming season you need to start now. Stores such as Costco have already set up...

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The Anatomy of a High Converting Product Page [Infographic]

Creating a product page on your eCommerce store is easy with the technology available these days. If you use a hosted eCommerce solution, you can create one with a few clicks. The real challenge is...

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How To Optimize Your Checkout Page For Conversions

So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s...

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18 Examples of Persuasive eCommerce Web Design

You’ve got a hot product and you’re ready to unleash it to the rest of the world. The question is, how are you going to show it off? It’s a fact that humans are extremely visual. Take this stat from...

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7 eCommerce Design Tips To Increase Conversion

Have you ever been to a poorly designed retail store? The cash registers are hidden, there’s nobody on the floor to ask for help, clothing is everywhere, you know you want a jacket but have no idea...

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The Ultimate Guide to eCommerce Product Page SEO

Organic. It’s become a healthy eating trend in recent years, but in the world of online business and eCommerce, organic traffic has been king for a long time. A study by Optify states that websites...

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How To Track Shopping Cart Abandonment in Google Analytics

We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 10 people who reach your...

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The Psychology Of eCommerce Design

“Oh I love that website!” “It’s my favourite online store to shop at!” You’ve heard those statements a few times before. You might have even said them yourself. The question is, what does it take for...

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How To Track eCommerce Conversions By Device

I sat next to a pretty girl on the bus today. I was hoping she’d notice me, but she seemed more interested in the Facebook app on her phone. I miss the days when computers only came in one size –...

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Holiday eMail Marketing Tips For 2014 [Infographic]

The holidays are here. Everywhere you go there are snowflakes on store display windows, twinkling lights, wreaths hanging from street posts and of course emails outlining holiday shopping promotions....

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How To Pre-empt Customers’ Objections In Your eCommerce Checkout Funnel

The eCommerce checkout funnel starts even before an item is placed in the shopping cart. From the moment a potential customer visits your online store they’re wondering whether your shop is...

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7 Quick Ways To Optimize Product Pages For Conversions [Slides]

Let’s face it. It’s really easy to create an eCommerce store and a bunch of product pages. There are eCommerce platforms that boast you can get your store up and running in 15 minutes. Create an...

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How To Optimize Your Store’s Homepage For Conversions

7 seconds. Remember that number because that’s how long it takes for a first impression to form. The clock starts ticking the moment someone lands on your eCommerce store. Tick tock, tick tock. Can...

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