Is Your eCommerce Website’s Footer A Missed Opportunity?
Although often times overlooked, or designed as an afterthought, your footer can help grow your business if utilized properly. What makes a good footer for an eCommerce website? How can you possibly...
View Article9 Expert Tips On Designing A Better m-Commerce Experience
A better mobile experience, everyone wants it. Especially your customers. The eCommerce industry continues to grow every year and mobile shopping is growing right along with it. Take this statistic...
View ArticleHow To Increase Conversion Rates by Improving Site Speed
In our previous post on consumer psychology we saw some startling numbers related to site speed. It turns out that if consumers have to wait just 3 seconds for your store to load up, 57% of them will...
View ArticleDouble Your Sales With These SEO Expert Tips
How would you like to double your online sales? Every merchant would! But with so much information out there, it’s hard to determine where to start. There is so much competition for online stores,...
View ArticleThe Hidden Benefit Of Cart Abandonment Emails
We’ve all heard the statistics. 70% of eCommerce carts are abandoned and Billions of dollars in revenue are lost to abandonment each year. The pundits call this a huge problem for online retail. What...
View ArticleWhy Your eCommerce Store Must Have Product Reviews
It is a known fact that customers now look for reviews before purchasing a product. If you’re selling the same product as another eCommerce store, but the other eCommerce store has reviews, statistics...
View ArticleHow To Optimize Your Category Pages For Conversions
Have you ever wondered why certain products are placed in certain aisles as you walk through your grocery store or supermarket? How did they decide where the products go, and does it really matter? It...
View ArticleConversion Optimization – Optimize Your Store For The Holidays
Happy Holidays! Wait a sec, it’s only September! That may be true, but if you haven’t started getting ready for the upcoming season you need to start now. Stores such as Costco have already set up...
View ArticleThe Anatomy of a High Converting Product Page [Infographic]
Creating a product page on your eCommerce store is easy with the technology available these days. If you use a hosted eCommerce solution, you can create one with a few clicks. The real challenge is...
View ArticleHow To Optimize Your Checkout Page For Conversions
So here’s the scenario. You get a new visitor to your eCommerce store. He browses around, finds a product that he likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale! But hang on, it’s...
View Article18 Examples of Persuasive eCommerce Web Design
You’ve got a hot product and you’re ready to unleash it to the rest of the world. The question is, how are you going to show it off? It’s a fact that humans are extremely visual. Take this stat from...
View Article7 eCommerce Design Tips To Increase Conversion
Have you ever been to a poorly designed retail store? The cash registers are hidden, there’s nobody on the floor to ask for help, clothing is everywhere, you know you want a jacket but have no idea...
View ArticleThe Ultimate Guide to eCommerce Product Page SEO
Organic. It’s become a healthy eating trend in recent years, but in the world of online business and eCommerce, organic traffic has been king for a long time. A study by Optify states that websites...
View ArticleHow To Track Shopping Cart Abandonment in Google Analytics
We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 10 people who reach your...
View ArticleThe Psychology Of eCommerce Design
“Oh I love that website!” “It’s my favourite online store to shop at!” You’ve heard those statements a few times before. You might have even said them yourself. The question is, what does it take for...
View ArticleHow To Track eCommerce Conversions By Device
I sat next to a pretty girl on the bus today. I was hoping she’d notice me, but she seemed more interested in the Facebook app on her phone. I miss the days when computers only came in one size –...
View ArticleHoliday eMail Marketing Tips For 2014 [Infographic]
The holidays are here. Everywhere you go there are snowflakes on store display windows, twinkling lights, wreaths hanging from street posts and of course emails outlining holiday shopping promotions....
View ArticleHow To Pre-empt Customers’ Objections In Your eCommerce Checkout Funnel
The eCommerce checkout funnel starts even before an item is placed in the shopping cart. From the moment a potential customer visits your online store they’re wondering whether your shop is...
View Article7 Quick Ways To Optimize Product Pages For Conversions [Slides]
Let’s face it. It’s really easy to create an eCommerce store and a bunch of product pages. There are eCommerce platforms that boast you can get your store up and running in 15 minutes. Create an...
View ArticleHow To Optimize Your Store’s Homepage For Conversions
7 seconds. Remember that number because that’s how long it takes for a first impression to form. The clock starts ticking the moment someone lands on your eCommerce store. Tick tock, tick tock. Can...
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