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5 Areas To A/B Test On Your eCommerce Homepage
Think of your homepage as the welcome mat to your online business – it must be informative, enticing, and most of all inviting all at the same time. And, according to a study on first impressions, it...
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A/B Testing Lessons From Unbounce Conversion Road Trip
This story begins on a bright May morning in lovely Vancouver. From the outside, it looked like a typical day at LemonStand. We were just shooting the shit, playing some mini-basketball, and being...
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What’s The Best Design Approach For Increasing eCommerce Conversions?
A few weeks ago we wrote a post about the pros and cons of using standard themes versus custom designs for eCommerce stores. We concluded that the stage your business is at determines the option you...
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3 Wildly Effective Ways to Manage Your Store’s Online Reputation
There are thousands of review sites on the Internet today (mostly) trying to help consumers navigate the complicated waters of trusting businesses. Sites like Angie’s List, YELP, and Web of Trust have...
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[Webinar] Increase eCommerce Conversions With Live Chat
44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a site can offer. Imagine walking into a...
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How to Manage eCommerce Sales Tax Like a Boss
Ugh, just hearing the word ‘taxes’ makes me want to tear my hair out. I can barely get myself to do my personal taxes, let alone sales tax for my business. Still, they must be done or the government...
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5 Simple SEO Errors That Are Hurting Your eCommerce Store Rankings
It’s funny how people keep saying SEO is dead and just ignore the basics. I’m sorry, but SEO is still very much alive. Yes, it has changed, and yes, the old techniques to rank don’t work anymore, but...
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How To Optimize Product Photos For Search Engines
We already know that high-quality product images increase conversion rates. But did you also know that images can help you rank higher on search engines? Go search for your products on Google, and...
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How To Optimize Your eCommerce Shopping Cart For Conversions
Grocery stores are a retailer’s delight because they hardly have any cart abandonment issues. Walk into one and see how many people load up their carts only to drop it off with the cashier and then...
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6 Ways To Increase eCommerce Store Conversions Today
There’s a heavy focus in the online marketing world on traffic generation, and unfortunately not enough people are paying attention to conversion. After all, conversion rate optimization is...
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3 Things To Do Today To Improve Your Ecommerce Website
In a recent study, RJmetrics found that there are over 110,000 eCommerce websites making a decent amount of money from web sales as of 2014. This means that if you have an eCommerce website among the...
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Your Product Descriptions Aren’t Working. It’s Time For A Rewrite!
Too often retailers are lazy with their product descriptions. They either copy and paste in boring ones from their manufacturers, or they just list a bunch of features that make your eyes glaze over....
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13 Gorgeous UI Kits For The Modern eCommerce Designer
In our previous post, we spoke about some of the tools eCommerce designers and developers use to speed up and improve their project workflows. We covered some really cool tools used across the entire...
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9 Case Studies For Optimising Your Checkout Conversion Rate
There are two ways to increase sales. Either by attracting more visitors to your website – or – converting more of your existing traffic to paying customers. Depending on your budget, you may already...
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6 Ways to Improve Your eCommerce Registration Process
Recently, I had the pleasure of going through the registration processes of 20 different eCommerce sites. The sites I chose are all well known with revenue in the millions of dollars so I expected...
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Merging Online And Offline Businesses Through eCommerce
With the rapid rise of eCommerce, we’re seeing many pure-play online stores focus only on internet marketing. However, offline marketing is still a viable channel and Johann Carpio, of Resulticks, a...
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What’s The Biggest Mistake eCommerce Stores Make In The Checkout? 5 Experts...
I’ve never walked into a retail store, taken items to the cashier, and then left them there and walked out. Not once. The funny thing is that this happens all the time online. I do it, you do it, and...
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5 Personalization Experiments That Every eCommerce Store Should Run
There’s something blissful about seeing your website’s performance rising, especially if you tried something different to achieve your objectives. Like that one time when you created your first A/B...
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5 Examples Of Engaging eCommerce About Pages
It’s easier than ever to create a new eCommerce store. Heck, I could create a fake store in 10 minutes using pictures and product descriptions from your store and try to sell vapour-ware. Shoppers...
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6 Simple Steps To Conduct Systematic A/B Tests
For years, A/B tests have been the basic tool for optimizing conversions on a website. Their effectiveness is best demonstrated by the fact that in the age of technology, tech giants such as Apple,...
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